So: I’m an under 8’s soccer coach. A gristly-kneed hooper. A devoted fan of Dawn Staley’s South Carolina Gamecocks. A warm-blooded Calabrese. A divergent thinker. A board member for my local life saving club. An MADC Director. And a writer who started off as an art director, and is now a creative ideas woman, people leader, messaging specialist, and sometimes communications strategist. Knowing how to persuade and entertain people to buy stuff they don’t need, is my witchcraft.
Right now, I’m working as a creative consultant, working on projects and pitches for agencies in Australia and New Zealand, including Bullfrog, Colenso BBDO, The Royals, By All Means, Taboo and more. (I’ve won 66% of the pitches I’ve worked on in the last year alone.) I also work directly with brands who need expert creativity without bleeding cash on agency overheads.
I’ve held roles at agencies including Ogilvy, TBWA, Marmalade and M&C Saatchi Australia. I’ve worked on global campaigns for airlines and wine brands. Behaviour change campaigns for Our Watch and Sustainability Victoria. A smile-powered ‘Dream Wall’ experiential activation for Honda. Bank ads for two of the big 4, CommBank and ANZ. Energy ads for Origin Energy. Not-for-profit work for Oxfam, World Vision and Kidney Foundation Australia. And a whole lotta government work, including the wild ride that was the COVID-19 response for the Victorian Government, healthier workplaces campaigns for WorkSafe, and Federal campaigns in the disability, employment and education spaces. And like I do for my under 8’s soccer girls, I know how to motivate and support my team to do their best work - and how to take care of them when they start crying on the pitch.
And because I have a restless brain and a barely-simmering rage for all things inequality, I do a fair bit to instigate change, including developing ‘Campaign Bechdel,’ an innovative and awarded tool to measure gender stereotypes in advertising; panel on for SHEqual; and proudly mentor and champion the next gen of creative women through The Aunties (big ups Izzi McGrath 🫶) .
Lastly (we’re nearly there), I’m a Victorian AWARD School Head veteran, a repeat lecturer with Copy School, and a gushing-yet-firm juror at shows including D&AD (Side Hustle), MadStars, Spikes Asia, Gerety and AWARD Awards. I’ve got some advertising awards too, and most proudly, two luminous children.
Say hello at sarah.vincenzini@gmail.com